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All good things must come to an end... including #wwudigimark with Mark Staton, PhD :( I want to thank Mark for being a stand out professor at Western. Digimark was never short of entertaining and if you are reading this thinking about taking it, DO IT.
Writing weekly blog posts seemed daunting at first but it quickly became something to look forward to each week. Diving in to a new topic and having to write about it is such a fantastic way to learn and absorb knowledge.
My most popular blog post that I wrote was my Paid Search article with 633 impressions and counting. Never did I think I would have this much traffic on a piece of my own writing, it's a cool feeling :)
A T-Shaped Marketer refers to a marketing expert that has a broad knowledge of any area but extends their knowledge to become an expert in one or two fields.
After this quarter, I have a broad knowledge of multiple areas including:
One area that I am very interested in learning more about is Paid Search. That topic was the most interesting to me and also happened to be my most successful blog post. We learned a lot that day hearing from Brian Hewlett as the guest speaker as well!
One of the coolest parts of digimark is all of the certs we have the opportunity to get. This quarter I became certified in:
I am graduating this summer with my Bachelors in Business Administration - Marketing Concentration. I am applying to the Western Washington University MBA Program to hopefully begin this fall and I am so excited to be continuing my education (and getting the chance to stay at WWU a little bit longer)!
This quarter has been extremely rewarding and I finally (sort of) have an idea of what marketing career path I would like to go down, so thanks Mark!