As you probably know, social media has become an integral part of our daily lives. While paid advertising and influencer partnerships dominate the online marketing space, there's a hidden gem that often goes unnoticed – organic social media. Unlike its paid counterpart, organic social media focuses on building authentic connections, fostering community, and driving engagement without the use of paid promotions.

Now... lets explore organic social media!

What Is Organic Social?

Organic social media refers to the free content that all users share with each other on their feeds.

As a brand, when you post organically to your account, you can expect that the people who will see it are:

• A percentage of your followers (known as your ‘organic reach’)
• Your followers’ followers (if people choose to share your post)
• People following any hashtags you use

It sounds pretty simple, but the reason that organic social media is the foundation of every digital marketing strategy today is because it’s the best way to nurture a connection with your customers at scale.

Brands use organic social to:

• establish their personality and voice
• build relationships
• engage customers
• support their customers

Here is a comparison of paid and organic social from Hoot Suite:

Driving Engagement

According to Sprout Social, there are four types of organic social media content you will need to drive engagement in your campaign:

Content that intersects your culture with the current moment

Create a process where you can work nimbly in these situations. If you have to go through a heavy review process, you will mostly likely miss the optimal time to post this type of content.

Content that features your community’s rallying point

Rally Point: Something that makes people join together to support a person, cause, etc.

It’s a good idea to set aside time in your schedule to go visit the site regularly for content, if it’s a physical place.

Unpolished videos

Don’t pass up a video because it’s really short or not “professional.”

Content that plays on your community’s sense of humor

Humor is a powerful communication tool that brings people together. If people discover you through content that plays on your community’s sense of humor, chances are they will feel a strong connection with your culture.

Fostering Meaningful Connections

Unlike paid campaigns that often target specific demographics, organic social media allows you to engage with a diverse audience. Through conversations, comments, and direct messages, you can build genuine relationships with your followers. By responding promptly to inquiries and participating in discussions, you not only show your commitment to customer service but also create a community around your brand.

Cost Efficiency

Did I mention...

Thanks for reading <3

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