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Creating a personal brand is an exciting process, and one of the most crucial steps in this process is selecting the perfect colors that encapsulate the essence of your brand. When I created LightByLex, I knew that choosing the right colors was more than just a visual decision—it was about conveying the core values, emotions, and personality of my brand. Here's how I chose the brand colors for LightByLex and the meaning behind each choice!
Before diving into the world of colors, I took a step back to define what LightByLex stands for. I envisioned a brand that is:
With this vision in mind, I knew that the colors needed to reflect these attributes and also reflect me as a person.
To start, I thought about my brands 5 senses:
I wanted my colors to match these senses in a sense.... ha.
After some exploration on Coolors.co (highly recommend this site), I narrowed down my choices to a palette that felt right for LightByLex. Here are the colors I chose and the reasons behind each one:
Hex Code: #684F3B
Coffee is a rich, earthy brown that represents warmth, reliability, and stability. It conveys a sense of comfort and trust, making it a perfect fit for LightByLex. This color reflects the warm and caring aspects of the brand, creating a foundation that feels grounded and dependable. I also happen to love coffee :)
Hex Code: #67814B
Green is often associated with growth, harmony, and freshness. For LightByLex, this green symbolizes the brand’s commitment to growth and its caring nature. It evokes feelings of renewal and connection with nature, aligning with the brand’s playful and kind spirit.
Hex Code: #DE6854
Burnt sienna is a warm, reddish-brown color that exudes energy and creativity. It adds a playful touch to the palette while maintaining a sense of sophistication. For LightByLex, burnt sienna represents passion and creativity, encouraging a sense of adventure and fun. This color embodies the playful and warm aspects of the brand. It also is a similar color to grapefruit which is one of my brand senses.
Hex Code: #DA983A
Butterscotch is a warm, golden-yellow that brings a sense of cheerfulness and positivity. It’s a color that instantly uplifts the mood and adds a friendly, inviting feel to the brand. For LightByLex, butterscotch symbolizes the light within each of us, encouraging others to shine brightly and spread positivity. It perfectly captures the playful and warm nature of the brand.
Hex Code: #EDBE6E
Earth yellow is a soft, muted yellow that conveys a sense of calm and stability. It’s a nurturing color that adds warmth without being overpowering. For LightByLex, earth yellow represents kindness and empathy, creating a welcoming and supportive atmosphere. This color aligns with the kind and caring aspects of the brand.
Hex Code: #F9DEC9
Champagne pink is a delicate, blush pink that exudes elegance and tenderness. It adds a touch of softness and sophistication to the palette, balancing the more vibrant colors. For LightByLex, champagne pink represents compassion and gentleness, embodying the brand’s caring and kind spirit.
Choosing the right colors for LightByLex was a thoughtful, intentional, and very fun process! Each color was selected not only for its aesthetic appeal but also for the deeper meaning and emotions it evokes. The final palette perfectly encapsulates the essence of LightByLex—a playful, kind, warm, and caring brand aimed at empowering others to find their light and shine brightly.
Creating a cohesive and meaningful color palette is an integral part of building a strong brand identity. For anyone embarking on a similar journey, I encourage you to take the time to understand your brand’s core values and the emotions you want to evoke. Let your colors tell your story and connect with your audience on a deeper level.
Here's to brightening your brands future with LightByLex!